Categories
Local Talent

Introducing [-ization] Studio

Hello everyone, Amber Rose here.

I recently had the opportunity to interview Amy Herndon, creative director of Vancouver brand [-ization] Studio for an assignment. As part of this assignment, I also collected some scrap fabric from Herndon to create a shopping bag inspired by her brand.

Here’s what I learned in my interview with Amy Herndon.

Intro to [-ization] Studio

[-ization] Studio is a high-end streetwear brand. They create basic pieces in a not so basic way. Often inspired by science, the clothes can have a somewhat clinical feel and an experimental look.

All of [-ization] Studio’s garments are unisex and sustainably made in Vancouver. They collect deadstock fabric from other factories to use in collections as well as locally sourcing any other fabrics and notions. They also use a lot of cotton and recycled polyester.

Limited production runs and making pieces to order mean [-ization] doesn’t have excess stock sitting around. As for samples from runways shows and photoshoots, those are gifted or sold in sample sales with the proceeds going to the charity of Herndon’s choice.

You can check [-ization] Studio out on social media or their website.

Meet Amy Herndon

Photo courtesy lasallecollegevancouver.com

Creative director Amy Herndon is originally from Edmonton, Alberta. She became interested in fashion through the theatre and fashion programs available at her high school. She was able to learn various techniques to create costumes for theatre or anything she could imagine. While in high school, Amy participated in Skills Canada twice, coming in first at the provincial level and second nationally.

After high school, Herndon attended LaSalle College Vancouver for the Fashion Design Diploma program and graduated in 2016.

She currently works as a patternmaker for 310 Design Studio, a design and manufacturing company in Vancouver. Herndon also runs [-ization] Studio out of 310 Design Studio with her boss as her business partner. This provides a lot of control and flexibility with production. Herndon can produce things precisely how she wants and produce as few or as many pieces as needed.

Fun fact: Amy Herndon also likes to bake and experiment with textile dyeing.

My Shopping Bag

My quick sketch of the bag I planned to make.

While visiting Herndon at 310 Design Studio, I was able to collect some scraps from her to use for my shopping bag. She gave me some of [-ization] Studio’s classic french terry, as well as some denim and a blue knit from their latest collection, and some plastic that they’re experimenting with.

With these fabrics in hand and Herndon’s geometric designs as my inspiration, I created the following:

I created a fairly large bag with lots of pockets. The base is cardboard sandwiched between two layers of denim. The front and back are the blue knit with partial circle plastic pockets. The sides are French terry, also with plastic pockets. The bag is lined completely in the French terry with blue knit pockets on all four sides and I finished with two sturdy denim straps.

I was very happy with this bag, I think it’s very useful and fits pretty well with [-ization] Studio’s brand.

Don’t forget to check out [-ization] Studio and show Amy Herndon some love as a local Vancouver designer and a LaSalle College Vancouver alumni.

Photo of Amy Herndon and myself.

Categories
Tips and Tricks

Shopping Tips To Save Money

-Jaiden Shoushounova LaSalle College Vancouver

Do you like to spend your day at the mall shopping? Buying lots of nice things before realizing you just spent this month’s rent or tuition on that designer handbag? Don’t worry we’ve all been there. Lucky for you I have a list of my best shopping tips to stay stylish and be smart with your money.

Image Source https://spccard.ca/
  1. Student Discounts – It is time to break out that magical benefit all of us students have, the student discount. Most stores will offer a 10% student discount if you show your school ID or even an SPC (Student Price Card) 10% may not seem like much but it does make a difference in the long run.
Image Source https://makingcentsoflifeblog.wordpress.com/2016/06/07/how-to-budget-two-ways-to-create-a-budget-for-yourself/

2. Setting a Budget – Before you go off and spend all your money without thinking, you may want to consider giving yourself a budget or even an allowance. At the start of every month or every payday, you can give yourself 15% of your paycheck to spend and save the rest. For example, your paycheck was $400 so you’ll set aside $60 for yourself to spend on whatever you would like and put the rest in savings.

Image Source https://prostonail.com/receipts/

3. Saving Receipts – Always save your receipts just incase you end up not liking your purchase, you can get your money back or store credit. Another good reason to save receipts is that in some cases you can write them off during tax season and get money back!

Image Source https://www.moneysense.ca/save/how-much-to-save-and-invest-to-cover-inflation-for-40-years/

4. Use Cash – Using cash will limit how much you spend, if you’re going shopping just for the sake of buying things you enjoy and don’t need your cards, leave them at home. Using cash will make you consider what you’re buying since you have a limited amount of money and will only buy something you truly love.

Image Source https://www.techgyd.com/honey-app/38167/

5. Technology – Technology has advanced so much there are so many apps and extensions you can use to save money! Download apps for stores you shop at and sign up for text alerts. Shopping online? Try downloading Honey and Shoptagr for your browser. Shoptagr allows you to save items you want and sends you notifications when they go on sale. Honey finds the coupon codes for your purchases to ensure the best deal.

Image Source https://tuul.tv/es/ecologia/consejos-tips-apoyar-movimiento-basura-cero-o-zero-waste?item=8

6. Thrift Stores – Who says you have to buy clothing brand new? Thrift stores are a great way to find unique clothing. You can even score big by finding some timeless pieces if you’re lucky! They can be hit or miss but it’s always exciting when you find an authentic designer bag for only $50 at a Thrift Shop.

Image Source https://www.pinterest.ca/msshopsmart/

7. Think Before You Buy – It’s time to use that self-control you have to really hold back and truly think about the item before you splurge. For example, if you find a super cute top, stop and think about what you currently own. Do you have something similar? Will it go with anything you own? Is the price worth it? How often will you wear it? You need to ask yourself these questions to make sure you aren’t wasting your money.

Image Source https://es.louisvuitton.com/esp-es/tienda/estados-unidos/louis-vuitton-chicago-michigan-avenue

These are my seven best shopping tips to help you save money! You can use these tips on anything you need or want to purchase. The best way to save your money is to be smart about what you’re buying. Think about how often you will use whatever it is you want to buy and if it is worth the cost. Most importantly, if you can afford it as well as your regular expenses. Remember rent, food, and tuition come first before you buy random stuff, but it is still important to treat yourself from time to time.

Proof reading and editing by Amber Rose Aiken

Categories
Uncategorized

Introducing Your LaSalle College Vancouver Fashion Reporters!

Welcome to the first official post from the LaSalle College Vancouver Student Fashion Blog!

We are a student-run blog looking to explore fashion across various industries and see how it impacts people everywhere and in every way, not just the textile and apparel industries. But, we’ll be covering plenty about the fashion industry as well!

Today, we’d like you to meet our two founding members!

Jaiden Shoushounova – Jaiden is a second semester student studying the Fashion Design Diploma. She wants to become a fashion designer with her own fashion line or even work for and produce a fashion magazine. “This blog will not only share my love of all things fashion with other people but for the students working on it I think it can help with their future goals and be a great addition to their resumes!” Jaiden wants this blog to grow and help shape fashion in a positive way.

Amber Rose Aiken – Amber Rose is a first semester Bachelor of Design in Fashion Design student from Bradford, Ontario. She loves creating custom designs and making people’s dream garments a reality. The blog is a way for her to indulge her curiosity and desire to learn about all things fashion. She wants the blog to help people understand the role fashion plays in daily life and beyond.

We are your two founders and reporters!

It’s just us for now but we welcome any new members with an interest in fashion, journalism, or both.

If you’re a student at LaSalle College Vancouver and think you have something to contribute, let us know!

Categories
Uncategorized

Welcome to the LCV Student Fashion Blog

Are you interested in fashion or more specifically fashion journalism? Take a look at the The LCV Student Fashion Blog it’s a great place to share your knowledge with fellow students and did we mention it’s run completely by students? Take a minute to read about us!

The LaSalle College Vancouver Student Fashion Blog is a club for any and everyone who is interested in fashion and journalism to come together and keep the community updated on the fashion industry and how it can impact our daily lives. Students can share the latest news about fashion, interview fellow students about their fashion choices, offer advice to help people with styling their outfits for specific events, etc. This blog will help inspire students to see their own beauty through the world of fashion and is a great opportunity to meet new people with similar interests. This club would also be a great addition to the members resumes as well. 

Members can get together every 2-4 weeks in the computer labs to come up with the latest post ideas and plan out the content they would like to produce. (Blog posts can all be made ahead of time and scheduled to be posted on a weekly basis.

Here is a very short sample post to give you a good idea of the content we will be working on together!

SAMPLE POST: Staying Warm and Fashionable in the Winter

Welcome to the LCV Student Fashion Blog! This week we will be discussing how to stay warm and fashionable in the wintertime. Most people like to dress up and express their styles it’s human nature, but sometimes the weather can mess with your outfit ideas and make you wear boring clothes that do not say anything about you, fear not we have some tips that will help you out.

  1. Fleece Tights: Do you still want to wear a skirt but the weather is just too cold? Stock up on some fleece lined tights! They come in some many colours nowadays and they keep you super warm and cozy. Quick tip! If you want to wear sheer black tights but it’s too cold out layer them over a skin toned pair of fleece tights to stay warm and keep the same effect!

2. Layers: If you have not started layering your clothing now is a great time to start! Not only does it keep you warm but layering clothing has become a styling trick used by many fashion influences and designers! You have creative freedom with your outfits so mix and match different tops to stay warm and show your style!

That was just a very short sample post to give a general idea of the content you will see here. If you have a passion for fashion join the club and expand your skills in fashion journalism we look forward to starting this new journey with you!

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