Hey everyone, Amber Rose here.
Today, I’m reporting about the first-ever LCV Fashion Laboratory, an event held by my Fashion and Creative Industries class on Friday March 13th.
As our final assignment, my class planned and hosted a panel event with three industry guests to speak about our chosen topic.
The theme and tagline we chose were: War on Fashion – A Minefield of (Mis)Information: Navigating the Dialogue Between Brand and Consumer.
Unfortunately, this tagline and the image of a flaming hanger that we chose didn’t make it on the school poster.
Our guests were:
Max Feldman: Supply Chain Specialist
Kimberley Burgess: Retail General Manager
Priya Kaliandasani: Fashion Marketer
These three were great guests to have with the topic we had chosen. They were all fantastic speakers and approached the subject from a different point of view. This provided the audience with a variety of ways to look at communications between brands and consumers. We learned about things to look for as a consumer and were informed about how difficult it can be for brands to change in order to meet consumers’ demands. This is especially true for large companies with complex supply chains.
Given the growing situation with COVID-19 we were expecting very few guests. In a normal setting, we could have had standing room only, but we did fill most of the chairs. There were more people than we thought and they were very engaged with the topic. My classmates and I asked questions, as well as a few audience members. This showed us that we picked a topic that was interesting and relatable. We live in a time when people want more from clothing brands. This panel allowed us to get an inside perspective and see a bigger picture of how consumers can ask for what they want and how brands can give it to them.
For a first time event, it ran rather smoothly. The speakers were wonderful, the audience was intrigued, and the two-hour time slot was just the right amount of time. Hopefully, we will see more events like this at LCV in the future.
Stay tuned for interviews with each of our panelists as I conduct industry interviews to highlight the variety of positions available in fashion.
LCV Student Fashion Blog 