Tag: introduction

Hello everyone, Amber Rose here.

I recently had the opportunity to interview Amy Herndon, creative director of Vancouver brand [-ization] Studio for an assignment. As part of this assignment, I also collected some scrap fabric from Herndon to create a shopping bag inspired by her brand.

Here’s what I learned in my interview with Amy Herndon.

Intro to [-ization] Studio

[-ization] Studio is a high-end streetwear brand. They create basic pieces in a not so basic way. Often inspired by science, the clothes can have a somewhat clinical feel and an experimental look.

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All of [-ization] Studio’s garments are unisex and sustainably made in Vancouver. They collect deadstock fabric from other factories to use in collections as well as locally sourcing any other fabrics and notions. They also use a lot of cotton and recycled polyester.

Limited production runs and making pieces to order mean [-ization] doesn’t have excess stock sitting around. As for samples from runways shows and photoshoots, those are gifted or sold in sample sales with the proceeds going to the charity of Herndon’s choice.

You can check [-ization] Studio out on social media or their website.

• https://www.facebook.com/izationstudio/
• https://www.instagram.com/izationstudio/
• https://izationstudio.com/

Meet Amy Herndon

Creative director Amy Herndon is originally from Edmonton, Alberta. She became interested in fashion through the theatre and fashion programs available at her high school. She was able to learn various techniques to create costumes for theatre or anything she could imagine. While in high school, Amy participated in Skills Canada twice, coming in first at the provincial level and second nationally.

After high school, Herndon attended LaSalle College Vancouver for the Fashion Design Diploma program and graduated in 2016.

She currently works as a patternmaker for 310 Design Studio, a design and manufacturing company in Vancouver. Herndon also runs [-ization] Studio out of 310 Design Studio with her boss as her business partner. This provides a lot of control and flexibility with production. Herndon can produce things precisely how she wants and produce as few or as many pieces as needed.

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Fun fact: Amy Herndon also likes to bake and experiment with textile dyeing.

My Shopping Bag

While visiting Herndon at 310 Design Studio, I was able to collect some scraps from her to use for my shopping bag. She gave me some of [-ization] Studio’s classic french terry, as well as some denim and a blue knit from their latest collection, and some plastic that they’re experimenting with.

With these fabrics in hand and Herndon’s geometric designs as my inspiration, I created the following:

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I created a fairly large bag with lots of pockets. The base is cardboard sandwiched between two layers of denim. The front and back are the blue knit with partial circle plastic pockets. The sides are French terry, also with plastic pockets. The bag is lined completely in the French terry with blue knit pockets on all four sides and I finished with two sturdy denim straps.

I was very happy with this bag, I think it’s very useful and fits pretty well with [-ization] Studio’s brand.

Don’t forget to check out [-ization] Studio and show Amy Herndon some love as a local Vancouver designer and a LaSalle College Vancouver alumni.